Ouai Shampoo Review 2024 [My Experience]

We all know looks matter a lot, and hair captures all the attention when discussing body presentation. All of us want healthy, glossy, dandruff-free, or shiny coats.

Many hair care products are available for people looking to make their hair shiny. But finding the best products can be tricky.

However, Ouai is one of those brands many people can’t live without. It is affordable and effective, and the brand takes customer service seriously.

So when the opportunity came up to test the new Ouai Shampoo, we jumped at it.

So, in our in-depth Ouai Shampoo Review, we will show you if this is a bad shampoo brand or worth the money.

OUAI Shampoo Review

Ouai Shampoo Review

I tried my best to collect all the valuable information about this brand. I have been using shampoo for this brand for a month to write an honest review.

I also read reviews of people from different markets and gathered all the pros and cons of the Ouai shampoo.

In 2016, the Ouai brand was established in the USA. Jen Atkin is the founder of this brand. He is an entrepreneur, a hairstylist, and a columnist.

Ouai comes from the French word “Oui.” it’s a collaboration of vowel words; its meaning is ‘yes.’ Pronunciation of the word Ouai is “way.”

Ouai is a haircare brand whose founder Jen Atkin is a well-known hairstylist.

He made products to keep considerations of the problem of hair in mind. Ouai is a luxury brand and has continued to grow since 2016.

Ouai claims its products are sulfate-free and paraben-free, safe for dyed hair.

This brand also claims that its products are gluten-free SLS-free, and its packaging is recyclable.

Their shampoo gives hair keratin-like looks, makes them soft and shiny, and removes dirt particles,

But, despite so many things, Is this worth buying or not? That’s what my review will be all about.

Now we are ready to give you a detail about Ouai shampoo. Below is the list of well-known shampoos of this brand, what I think about them, and what customers think.

Let’s get started…

1. Ouai Medium Hair Shampoo:

Ouai medium hair shampoo is super moistening with no sulfate and paraben that nourishes the scalp with coconut oil and babassu. It eliminates build-up & leaves a great scent.

The brand claims that it makes coats soft from the tips to the radicles, adds shine, and strengthens hair with keratin. I use this shampoo; it gives my hair a thick volume.

However, Ouai Medium Hair Shampoo controlled frizz in my thick, curly hair.

When I wash my hair, it looks glossy on the first day, but it seems like it scorched the next day.

But the fragrance is a bit strong; maybe you like it. However, I wouldn’t say I wanted it; it was a Lil bit harsh.

Despite this, it helps to thicken your hair, gives a suitable volume to your follicles, and a natural texture. No side effects for expecting ladies. It’s not ideal for everyone.

2. Ouai Detox Shampoo:

Ouai detox shampoo cleans oil and dirt and gives hair a supernatural, glowing, soft, and refreshed look.

Apple cider vinegar is used to form this product that cleans the scalp and nourishes the radicles. This product is produced without the use of sulfates and phthalates.

The best ingredients in its formation nourish the scalp and strengthen the hair.

This shampoo has no side effects for color-treated hairs, but we wouldn’t recommend it’s excessively used. It should not be used more than 2 to 3 times per week.

No doubt a good shampoo works the same as the brand claims. About 90% of people found a terrific result.

3. Ouai Fine Hair Shampoo:

The shampoo itself says that “it’s fine.” so Let’s discuss whether it’ll be fine to buy it or not.

All others that are discussed in this one are also sulfate-free. Ouai brand claims that it gives life to thin or flat hairs; it strengthens the coats with keratin.

It comes with a light and pleasing aroma. Some people say it works the same as the description written on it.

While some don’t like it because they don’t get results after using it, the lightweight shampoo consistency is not too thick. It’s not suitable for everyone.

Is Ouai Shampoo Good?

Is Ouai Shampoo Good

Ouai shampoo gives hair volume and makes it soft but unsuitable for everyone.

Ouai detox shampoo is the best one and fulfills all its requirements. And yes, we can say it’s worth buying.

However, remember that not every shampoo is made for every hair. That’s why, before buying, read the ingredients written on the shampoo packaging.

Pros & Cons of Ouai Shampoo:

What we like:

  • Its formulation is sulfate-free.
  • It gives volume and texture to hairs.
  • It makes hair soft and glossy.

What we don’t like:

  • Strong aroma

Frequently Asked Questions:

Q1: Which Ouai Shampoo Works Excellent?

According to me and the user’s feedback, I read on different marketplaces that Ouai detox shampoo is the best. It works amazingly and gives an excellent result.
However, you can’t use it twice a day because apple cider vinegar is used in its formulation.

Q2: Is Ouai Shampoo Safe?

Yes, it’s 100% safe and secure with no side effects. Pregnant ladies can also use this.
Its formulation is free from sulfate and paraben. People with dyed hair can also use it; they have keratin that helps prevent split ends and roughness.


Ouai is a luxury haircare brand that offers a range of shampoo products free from sulfates, parabens, and gluten.

The brand’s founder, Jen Atkin, is a well-known hairstylist who has created the products with the specific hair needs in mind.

The shampoo line nourishes the scalp, adds shine, strengthens hair with keratin, and controls frizz.

However, some users found the fragrance to be a bit strong.

Based on the customers’ feedback, Ouai shampoo is effective and worth buying, but it may not suit everyone’s hair type.

Crystal Hafley Author

Crystal Hafley is a dedicated writer and content creator for WorstBrands, where she specializes in writing insightful reviews about kitchen appliances and fashion products.

With her expertise, Crystal provides readers with accurate and reliable information to help them make informed decisions about the brands and products they use every day. When she's not researching or writing, Crystal enjoys cooking and exploring the latest fashion trends.

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