Routine Shampoo Review 2024 – Is It Good? is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

Routine Shampoo Review

Your hair is one of the things that you spend most of your time on. The way it looks and feels can make or break your day.

So, that hair needs our attention in our daily routine, and by selecting a good shampoo, we can make our hair smooth, soft, and shiny.

But the kind of shampoo you use can make or break your hair, and many different types are available on the market. How do you know which one is right for you?

Routine shampoos are sulfate-free, safe for dyed hair, and good for hair fall problems. The formulation and ingredients are safe for all types of hair.

Let’s look closely at the Routine Shampoo Review to know the truth. We let you know the good and bad things about the brand our team has found while researching.

Routine Shampoo Review

Check out the Users’ Review About Routine Shampoo

As someone who’s tried various hair care products, Routine Shampoo has been a notable experience.

From the first wash, I noticed a difference; my hair felt revitalized and stronger, and it had a noticeable sheen that wasn’t there before.

The shampoo’s blend of natural ingredients like argan oil, coconut oil, and biotin is commendable for promoting hair health.

In my use, these ingredients contributed to a noticeable improvement in hair texture and reduced breakage, aligning with the product’s claims.

However, it’s important to address some concerns. Routine Shampoo, while sulfate and paraben-free, does contain phenoxyethanol, a preservative that has raised some health concerns.

I didn’t experience any immediate negative effects, but this ingredient might be a point of consideration for users with sensitive skin or those who prefer completely natural formulations.

Another aspect to consider is the price point. Routine Shampoo is a premium product at around $22-$27 per bottle.

While I observed some positive changes in my hair health, the cost may be a deterrent for those on a budget, especially when more affordable options are available.

Ingredients used in Routine Shampoo

The brand used many effective ingredients in its formation. Let’s discuss this below.

1. Biotin:

Biotin (vitamin B7) is used in its manufacturing. It stimulates the growth rate of follicles in hair and vitalizes the keratin formation in hair.

Therefore, your hair can start to regrow through its use. Moreover, it buildup your coats. Eggs, meat, and fish are the best sources of biotin.

2. Argan Oil

Both fatty acids and vitamin E are present in argan oil to protect the hair from heat-damaged tools.

Argan oil works as a protective shield for your strands. Argan oils nourish the scalp and cover the inches from blockage.

3. Coconut Oil

Coconut oil is a good moisturizer for your scalp, gives your hair a thick volume, and gives it its natural shine back.

In addition, the excessive fat contents in coconut oil keep the scalp from itching, split ends, and breakage.

4. Nettle Oil

When the nettle oil is directly applied to the skin, it keeps inflammation. It also plays a vital role in hair; it helps regrow lost inches.

It also helps in making the strands shinier. Nettle oil stops hair loss and gives radicles a soothing effect.

5. Caffeine

Caffeine has several benefits for hair; it prevents the DHT hormones, suppresses hair loss, and stimulates hair growth cells.

In addition, it plays an essential role in the elongation of hairs. Also, increases blood circulation in the scalp.


It gives hair a thick volume. People use niacinamide to avoid vitamin B3 deficiency, which is also an anti-inflammatory component.

Routine Shampoo ingredients

Routine Shampoo Benefits

There are various Benefits of using Routine Shampoo, so let’s have a look at them.

1. No harmful chemicals

The formation of routine shampoo is free from aluminum, sulfate, and Paraben. These are harmful elements for our hair.

They stop our coats’ growth and destroy our hides’ natural shine.

In addition, these products make the scalp dry, unhealthy, and prone to irritation. Besides this, there’s a slight risk of using sulfate on the person’s health.

Products with sulfate lead to rage in the eyes, lungs, and mouth. So always use that shampoo that is free from these harmful elements.

2. Use of organic products

The routine brand made its shampoo with the help of organic products. So, It’s safe from unhealthy chemicals.

Their vegan formula is free from synthetics, Paraben, or color additives.

This shampoo is for both men and women. Moreover, vegan products do not affect dyed hair and expecting ladies.

3. Clean away the dirt

This routine shampoo wipes off all the dirt and oil from the hair. It makes the lather well, but it doesn’t make hair too soft, as per the description written on the shampoo.

Use 2 to 3 times per week for better results. This shampoo is cruelty-free, and it’s hard to find an ethical and cruelty-free haircare brand; the reviewed shampoo brand doesn’t harm any animal in its production.

Is Routine Shampoo Safe?

Is Routine Shampoo Safe

Yes, Routine shampoo is safe for men and women and does not affect dyed or chemical-treated hair.

This shampoo is specially made for those who are facing the issue of thin and short coats.

According to the Brand, it gives your hair thick volume, moisturizes it, and strengthens it.

Moreover, 4 out of 1 woman are facing the problem of hair loss; by using this shampoo 2 to 3 times per week, you can overcome this problem.

Is Routine Shampoo Good For Hairfall?

Many people face hair-falling problems; this problem is more common in ladies, especially those above their 50s.

Hair falling can be quickly resolved by using routine shampoo, palmetto oil, and argan oil used in its formation to fight DHT( the hormone that causes a hair loss problem in both women).

We tried a lot to collect all the authentic information about this brand; our team read people’s reviews, whether they found the solution to hair fall or not.

The answer is ‘yes’! About 80% of people are satisfied and see incredible results.

Does Routine Shampoo Work?

According to the research we did, YES! It works for hair fall. If you think, after its use, you would get smooth, shiny, and soft hairs, this perception could be wrong.

Some people used it once and said it doesn’t work; use this shampoo for at least a month.

And after a month, if you don’t find any results, change your shampoo. Keep in mind that not all things suit everyone.

Pros & Cons of Routine Shampoo:

What we like:

  • It nourishes or nitrifies the coats.
  • By using this, you can say goodbye to your hair falling.
  • It Comes at a reasonable price.
  • Free from aluminum, sulfate, or Paraben.

What we don’t like:

  • Consistency should be more- thicker.

Alternatives to Routine Shampoo

Since I’ve told you that there are some alternatives available, so let’s talk about them too.

1. Acure Vivacious Volume Shampoo:

Acure’s Vivacious Volume Shampoo is a standout alternative, especially for those seeking a more budget-friendly option.

Infused with natural ingredients like aloe vera juice and argan oil, it’s designed to boost hair volume and promote growth.

Including rosemary leaf oil, known for its hair growth properties, makes it an excellent choice for thinning hair.

Priced between $7 to $10, it offers a blend of effective and non-toxic compounds, making it a great choice for eco-conscious consumers.

2. Revita Shampoo & Conditioner:

Revita stands out as an excellent alternative for those seeking a comprehensive solution for hair revitalization.

This duo is particularly effective for individuals with chemically treated or color-treated hair.

Revita’s formula is gentle yet potent, focusing on preserving hair color while promoting scalp health.

The shampoo and conditioner are enriched with ingredients that aim to reduce hair thinning and support hair growth.

Revita’s ability to cater to sensitive scalps, thanks to its paraben-free formulation, makes it unique.

It’s an ideal choice for those who need a product that balances treatment and gentle care, especially for maintaining vibrant, healthy hair post-treatment.

3. Happy Head Topical Solution:

For those dealing with hair loss, Happy Head Topical Solution presents a viable alternative.

This formulation leverages FDA-approved ingredients like minoxidil, which is known to increase hair count significantly.

What sets it apart is the transparency in ingredient concentration, reflecting the brand’s commitment to quality.

While primarily a hair growth solution, its effectiveness in treating hair loss makes it a noteworthy option for those seeking a targeted approach to hair care.

Frequently Asked Questions

Q1: Can you use Routine Shampoo every day?

While Routine Shampoo can be used daily, it’s essential to consider your hair type and needs. Daily use might be beneficial if you have oily hair or an active lifestyle. However, for those with dry or normal hair, using it less frequently could be more suitable to maintain a natural oil balance.

Q2: Is Routine Shampoo safe for colored hair?

Yes, Routine Shampoo is safe for colored hair. It’s designed to be gentle on dyed or chemically treated hair. The formula is sulfate-free, which helps in preserving color and preventing fading.

Q3: Where can I buy Routine Shampoo?

Routine Shampoo is available for purchase on the brand’s official website. It’s not sold on popular platforms like Amazon or Walmart, so visiting the Routine website directly is the best way to buy their products. Some third-party sellers are also selling Routine shampoo on Amazon and Walmart.

You might also love to read the following:


The Routine Shampoo is a sulfate and paraben-free option that promises to help with hair fall and thinning and provide volume, moisture, and shine.

Its ingredients, including biotin, argan oil, coconut oil, nettle oil, caffeine, and niacinamide, work together to strengthen and revitalize the hair.

Using organic, vegan, and chemical-free products, the Routine Shampoo is safe and beneficial for all hair types.

So why settle for anything less than healthy and gorgeous hair? Try the Routine Shampoo today and see the difference for yourself!

Steven Settles Author

Steven Settles is an ISCET-certified master in appliance repair. He has aced the National Appliance Service Technician Certification Exam, showcasing his exceptional diagnostic and repair skills. With an in-depth understanding of the latest repair technologies and a keen eye on evolving industry standards, Steven is a go-to expert for any appliance issue.

53 thoughts on “Routine Shampoo Review 2024 – Is It Good?”

  1. I do not recommend this shampoo. I have psoriasis and it made my scalp worse and I experienced more itching and shedding than I had with other shampoos. I used this shampoo for about three weeks to give it a chance. Big mistake! Never should have done that! I will go back to my Nioxin and Paul Mitchell shampoos.

  2. If you’re over 60 and you use Routine, be prepared for A LOT of wet hair breakage and pulling out. My hair has NEVER done this consecutively with any shampoo before, so it’s not my health, my scalp, etc. I haven’t had this kind of loss since being on chemo seven years ago! Value your hair, stick with the more commercial brands instead. And their 30 day guarantee is a joke, since you have to use it for at least 3 MONTHS in order to see any “improvement.” Bullshit. Also, Routine is not a company, but an unknown lab founded by Neige and Pippa Blair. When there’s no company brand tied to a product, BEWARE. Can’t say it enough.

  3. I am confused. Is this an animal shampoo? They keep say things like “your coat.” Women and men do not refer to their hair as a coat. I was going to buy the product, now I am just confused.

  4. Oh WOW!!! I love this shampoo and conditioner!!!
    I have thinning hair and it never had any body to it after a shampoo. My hair would just lay flat. Now my hair is fuller and has a beautiful shine!!! I also have to say that I no longer have static electricity to deal with. I think the two should be used together. I also lost a lot of hair from a bout with covid and the bald spot isn’t as pronounced as it was. I have only used it twice and will use it again tomorrow. As long as it seems to be doing the job, I will stick with it.

  5. I’ve been using this shampoo and conditioner since September 2022. My hair is still shedding and has become more thin. Being a woman over 60 this is very discouraging. I figured I would give it till the end of January and here we are. No improvement. I will not be using again.

    • It sounds like you have not seen the desired results from using the shampoo and conditioner you have been using. If you’re concerned about hair loss, it may be best to consult a dermatologist or trichologist to determine the underlying cause and receive proper treatment and advice on hair care products. Additionally, factors such as diet, stress, hormones, and medical conditions can also affect hair health, so it’s important to address any underlying issues.

      • These products did absolutely nothing for my hair. No volume at at. I contacted customer service and they tell me to use it longer, thus making it impossible to return in the obscure 30 day guarantee. They make it sound like they absolutely stand by it and will guarantee it if you don’t like it. I repeatedly asked for my money back and I would return the products. Nope. I wrote a negative review on Facebook and they blocked me! No wonder I didn’t see one negative post on Facebook. This is deceitful on their part. And not standing by their statements is deceitful as well. I would never recommend these products and certainly would never recommend making a transaction with this company.

  6. Hello
    I just washed my hair for the first time & it feels absolutely amazing., I have read all kinds of reviews- about this product before buying., at this point I’m please with my first wash ., & will keep moving forward- if my hair responded this great things can only get better!
    I already knew this would be a great product bc of the blocking of the DHT ., hormone., i will keep you posted., I’m very pleased & I have tried everything!!!!
    I have told a lot of my friends about your product too! I’m so absolutely happy!!
    Thank You! Again!!!
    You guys ROCK!!!!!!
    Mandi Kay!!!!!!

    • I’m glad to hear that you’re enjoying the results of the product you used on your hair. It’s great to receive positive feedback and I hope it continues to work well for you. If you have any questions or concerns, don’t hesitate to reach out for support.

  7. Routine products made my hair dull, dry and brittle. Although the company says their products are guaranteed, it is impossible to get a refund. The company says you should use the products for several months ro see results. If you do that, you void the guarantee policy. The only honor returns within 30 days. The 30 day rule is not displayed with their guarantee so customers like me find out the hard way. Just google Routine shampoo reviews to see how studies show this is a ripoff.

    • I was looking for a review of anyone experiencing dry, brittle hair from using this product. My hair is so dry, course, and is now breaking off, especially in the areas where it is the thinnest which is now making a bad problem even worse! I am also past the return period which is unfortunate.

  8. I have been using this brand for Months (gave it plenty of time) and I think my hair has actually gotten thinner. I have super fine hair and not a lot of it. I was so hoping this would help, but I believe it’s made my hair worse and I have an itchy scalp as well. Can’t recommend this product.

      • Try “hers” I love it someone told me about this brand and decided to check it out but I think I’ll stay with the hers brand

    • It has 2 preservatives known to be toxic:
      Phenoxyethanol is a synthetic preservative shown to be toxic to human cells in a clinical trial. Ethylhexylglycerin is another preservative (one that we consider a better choice), but we recommend using shampoo free of preservatives.

      We do not recommend Routine Shampoo due to the inclusion of two synthetic preservative compounds, but we do consider it likely to improve hair quality and to be better-formulated than most shampoos we review on Illuminate Health.

      For consumers set on purchasing this product, we recommend the fragrance-free version, because there are documented toxicity concerns related to fragranced consumer products.

  9. I’ve been using Routine Wellness shampoo and conditioner for several weeks now and have noticed that I’m not losing as much hair anymore when I wash it. The shampoo dried my hair too much, so I mix it with cleansing conditioner that’s a different brand and I already had at home. I will continue to use the product.

  10. Among many issues I’ve had of late, fallout is one and although I have always had thick course hair, I used good products, and my hair typically felt soft after wash and conditioning. Due to autoimmune issues, I am thinning and my hair has felt very dry and brittle for the last 2 years. I will absolutely say that my hair feels much softer and has bounce again after using this product. I have only washed and conditioned 2 x’s so far, and I noticed each time that it finally felt soft again. As for the thinning, I am sure I will need to wait a month or 2, to see if I notice new growth or at least a slow down of the fall out.

  11. I think the “money back guarantee” is false advertising.
    I found out that you need to return the unused product within 30 days….BUT in order to see any results it needs to be used at least 3 months or more.
    So, either don’t give it a chance to really work if it’s going to, but get your money returned.
    Or used the product for 3 – 6 months, and hope it works, because there is no refund after 30 days of date of purchase.

  12. I purchased Routine Wellness Shampoo and Conditioner and before I had used 1/4 of the product they mailed me the product again charging $39.90 on my PayPal account, I disputed the order and refused delivery, they have received the order and denied my claim Because I didn’t follow their mailing instructions. I did not request the new order.

    • Hello VAUNIE

      I hope you are having a wonderful day!
      You must get in touch with their customer service; I’m sure they will investigate your complaint and refund you.

      • Steven, I am also evidently on auto ship because I received additional products and haven’t reordered. I still have a lot of product left. How do I stop the auto shipment? I will order as needed.

        • Hi Jo Yancey,

          I hope you are doing great!

          To stop auto shipment you need to Cancel Your Subscribe & Save your Subscription
          Please visit Your Subscribe & Save Items.
          Choose the Subscriptions tab.
          Click on the product picture if you have already logged in using a browser. Click Edit if you’re using a mobile device.
          Select to cancel your membership.
          Choose a justification for canceling.
          Go to Cancel my subscription and click.

          Do let me if this help!

  13. I have been using Routine shampoo and conditioner 3 times a week for 3 months. My hair is fuller and I am seeing less hair fall. My stylist has noticed that I seem to have more hair. Good price, too.

    • Hello Karen,

      I hope you are having a great day!
      Thank you for the feedback. Knowing that you are getting a good result is quite pleasant :).

  14. Routine shampoo & (questionable) conditioner wreaked havoc on my hair (stiff, flat, dull) and my SCALP! The ITCHING was unbearable! I hung in there for over 100 miserable days before giving up. Returns? In your dreams (unless it’s under 30 days). I’m glad it works for others. My experience was pure misery.

    • Hello Sally,

      I hope you are doing great!
      Every person’s scalp is different. Even the best shampoos sometimes fail to effectively clean our hair. In such situation, you must consult a dermatologist to determine the true cause of the scalp’s stiffness, flatness, and dullness.

  15. Thank You for this review. I purchased the product. Knowing Every person has different needs won’t know until I try it.
    All I know my buy-try method is very expensive and any reviews I read helps.
    Your 80% mention are good odds this will work for me.

    • Hello Janis,

      I hope you are having a great day!
      We are glad to know that our review is helpful for you. We would appreciate if you give us the feedback after using 🙂

  16. Why would anybody give it such great reviews not your team but just everyone using it if it makes your hair stiff and dull? I’m guessing more than a few people said that?

  17. I just received my shampoo and conditioner. My hair is baby fine and thin, used many products to get my hair to look fuller. The first time I used it, worked great. I washed it, conditioned it. Then I used no other products. My hair looks great.

  18. I used Routine for about 2 months. At first I thought my bangs that normally break off were growing. But they ended up breaking off again. My hair was way too soft and felt thinner. Very fly away. I’m very sad it didn’t work and wondered if I could get my money back.

  19. I’ve tried ssoooo many hair care products…even those “specifically made for me”, and I tried Routine with much skepticism…but it is AWESOME!!!
    Leaves my hair super soft, manageable & easy to work with. I am ecstatic about this product!!!

  20. Did it leave everyone’s hair stiff and dull? I’d love more info on that part. Need to stop the thinning. But I’ve always gotten comments on my color and shine.

    • Yes! Same here- I tried to return it but they denied saying it was past 30 days. I gave it an honest try and endured the hard feeling it left with dullness- to hope for growth, but it didn’t work- they blame it on medications- well I don’t take any!

  21. I have been using Routine for two months and running out. So I am renewing my order. My hair is mostly silver and I am 73 yoa. Thin hair was a problem; but, now it feels fuller. I love this shampoo/ conditioner! Have tried numerous “blue” shampoo/ conditioners and my hair has had a blue tint. I don’t care about packaging; just the job it does on my hair! It’s great!

  22. Excellent and informative. I am very grateful you care for people to know. I am sincerely grateful from my heart to yours.

    With big hugs


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